Gmail Filter Setup
Keep your inbox clean by automatically filtering warmup emails in Gmail and Google Workspace
Estimated Time
Less than 2 minutes
Quick Video Tutorial
Watch the complete setup process in under 30 seconds:
Follow along with the detailed steps below for more information
Why Set Up a Filter?
When email warming is active, you'll receive warmup emails in your inbox. While these emails are essential for building your sender reputation, they can clutter your primary inbox.
Setting up a filter keeps your inbox clean while ensuring warmup emails are never marked as spam, which would hurt your deliverability.
1
Open Gmail Settings
In your Gmail inbox, click the gear icon in the top right corner.
Select "See all settings" from the dropdown menu.
2
Navigate to Filters and Blocked Addresses
Click on the "Filters and Blocked Addresses" tab at the top of the settings page.
Scroll down to the bottom of the page and click "Create a new filter".
The Filters tab is usually the 4th or 5th tab from the left, between "Accounts" and "Forwarding".
3
Enter the Warmup Filter Tag
In the filter creation dialog, locate the "Has the words" field.
Enter the warmup tag exactly as shown below:
[WARMUP-Leave all other fields empty and click "Create filter".
4
Configure Filter Actions
On the next screen, select the following options:
Skip the Inbox (Archive it)
Keeps warmup emails out of your main inbox
RequiredMark as read
Prevents notifications on your phone and desktop
RequiredNever send it to Spam
Ensures warmup emails aren't marked as spam
RequiredApply the label: "Warmup"
Optional: Creates a label for easy access
Also apply filter to matching conversations
Optional: Applies to existing warmup emails
5
Create and Verify
Click "Create filter" to save your new filter.
Your filter is now active! Warmup emails will automatically:
- Skip your inbox and go to the "All Mail" folder
- Never be marked as spam
- Be labeled "Warmup" if you selected that option
Pro Tip: You can access your warmup emails anytime by searching for [WARMUP- or clicking the "Warmup" label in your sidebar.
Google Workspace Users
If you're using Google Workspace (formerly G Suite), the process is identical. Just make sure you're logged into the correct account before creating the filter.
Workspace admins can also create organization-wide filters, but individual filters work perfectly for email warming purposes.
Troubleshooting
Filter not working?
Make sure you entered the tag exactly as shown, including the brackets. The filter is case-sensitive.
Still seeing warmup emails in inbox?
Check if you selected "Also apply filter to matching conversations" to catch existing emails. New emails should be filtered automatically.
Need to modify the filter?
Go to Settings → Filters and Blocked Addresses, find the filter, and click "edit" to make changes.